Fly By Jing: Redefining Tradition with Bold Packaging

Rooted in Tradition, Made for Today

Fly By Jing is not just a condiment brand; it is a testament to the power of tradition and the spirit of exploration. Jing's journey from the streets of Chengdu to cities around the globe has shaped her perspective on food and culture. Fly By Jing is the culmination of this journey, a brand that celebrates tradition while embracing the modern palate.

The packaging of Fly By Jing is as bold and unique as the flavors it contains. Breaking away from conventional design norms, it stands out on the shelf with its striking color palette and unapologetic tone. The run-on sentences that break down the brand and the packaging's overall boldness are a reflection of Fly By Jing's values and purpose.

With dimensions of W 6mm x D 6mm x H 8.5mm, the glass jar housing the sauce is both practical and visually appealing. It not only protects the product but also adds a touch of elegance to any dining experience.

Fly By Jing's packaging is a testament to the brand's commitment to authenticity and innovation. It defies expectations and challenges preconceived notions of value, taste, and tradition. By embracing its roots while catering to the modern consumer, Fly By Jing sets itself apart from other condiment brands on the market.

Founded by Jing Gao and supported by a talented team, including Jazlyn Patricio-Archer as the Head of Brand and the designers at DayJob Agency, Fly By Jing has become a symbol of culinary excellence and cultural exploration.

Winner of the prestigious Bronze A' Design Award in 2022, Fly By Jing's packaging has been recognized for its outstanding creativity and ingenuity. This award celebrates designs that embody resourcefulness and contribute to improving the quality of life. Fly By Jing's packaging is a testament to the brand's commitment to excellence and its mission to make the world a better place through food and culture.

Image Credits: Maria Be